Monday, June 4, 2012

What is Klout, Really?


Awards! No, Klout isn’t having an awards show, but you can view Klout, as a reward! 

How can Klout possibly be a reward, you say? Opinions can and will vary about the subject of Klout and a lot of skeptics attempt to discourage it. I’m not here to discredit skeptics because there’s always a purpose for opinion, without it we would all agree, thus nothing has value. I want to say personally, currently monetary value for the work I do on the internet is zero. That’s right, I make zero and I work for every penny of it. I say that, not for pity, but to inform I have no individual persuasion or need to support Klout. I ask you to keep an open mind so you can actually see benefit in what Klout can do for you. Forget what skeptics say and form your own opinion now. 

Let me start with my user name DazeHub, currently I have all social media networks available to connect on Klout, connected. 
According to Klout Support

The Average Klout Score Is 20

DazeHub (Me) is Currently
                           is


Why does the score matter? Let me explain. If the average score is 20, which isn't a bad score and usually means you, for the most part, you may dabble in social media or maybe have no specific purpose and again, I make no money on the internet, nor is my job based on the above score. There’s many things you can do on the internet, dabble, like, laugh at other conversations and staying a twenty may never matter to you, but as for my network, there is a big picture. If you are reading this post, your network I assume, has one as well.  So, let me show you why the score matters. 

In my previous post, “Klout Starts at Consistent” and “9 Ways to Increase Your KloutScore,” which I’m sure you’ve already began applying the steps to your daily regiment of social media and I too live by what I’ve shared in the previous two post. I have more that will help you, but you have to start with those post. 

My time in social media, as a serious networker is very short. However, applying the previous steps increased my score in a matter of weeks by the approximately the average score 20. If you don’t believe where I started, ask my good friend Justin Matthew. I began Klout with a score around 45, give or take. I’ve watched my score increase at times by a point a day. No More Bragging, but I would like to also add that when Justin first approached me to join Klout, he was at 60! I won’t get into what he’s accomplished since then, but as you will see, we all contribute to one another. I credit him for influencing me and encouraging my success, thanks Justin for your continued support and friendship! 

In a month, after applying the steps from my previous post, my score increasing, and my ever increasing network of friends based on the increase this is what’s occurred. 


This is from DazeHub on Klout today. I’ve increased who I’ve reached by over 3K. What does that matter?  That increase the amount of people I reach per tweet, status update, etc., to my true reach being. 

Increased from 2K to       



Ok that isn’t enough? Well Klout also tells me how my reach increases based on my Amplification and that also increased with reach and depending on the type of people in my network. My amplification increased by

to


This meaning, after I’ve reached the 5K, that my potential ability to reach even farther just increased by 35 points to a total
I increased from a 10 to 45 in a month and what does that matter?

That’s the best part and if you've applied the steps you should've already seen changes, let give you a little more. You will like this one. 

So what does the score increase do for you? I want you to take a look at my next increase because it looks small compared to 3k and 35 points. However, listen to why it is the most important. I took time to build quality relationships. What I mean by quality, is this. My first post asked a question that went similar to this in saying, do you want to do with 10 followers what people with 100K can do? 

My answer to that is to increase your network by quality.



This means, between a score of 1 to 100, the quality of my network and its impact to reach others is about half after adding 15.33 points in a month.

My score increased because, my network gained impact. Although the number seems small compared to the other changes, all the changes started with this one. This means people listen to us and share because they believe in quality over quantity. How do I know this? My last pictures show it all. 

I will take one of my network connections, DazeHub on Twitter.

I used TweetReach, to see just how my network helps me others. 


On this day, I purposely did minimal activity, and look at the picture below to the bottom right. 



I had 10 tweets and 11 replies, and that is all. My Network Retweeted my post and/or replies only 29 times then ended with 170,561 impressions. I did little work and left over 170,000 impressions.

My last screen shot is brought to you by a “Perk” from Klout, none the less. It is called, BottleNose which is an application given in beta form and really gives you a large advantage one being this SONAR ABILITY.

I would say below was a great day. Now are you listening? 



Join all you can in my network, I stand by any of them, and follow Klout Busters on Facebook. I will soon post specific tips and strategy to help; we can be the standard of Influence.

Thanks to Klout Busters who allows me to share my knowledge of social media with you and to my entire Network, I would be nothing with out you. 

I would like to give a Shout out to my Love Kerri Brock for standing by me in all I do.

Another shout to a friend you must have in Social Media
herself for being a great support and loyal friend.









    




















3 comments:

  1. I love this article. You really did a great job breaking it down for the user. I just watched a story on NBC and it talked about the impact of Klout, whether people want to believe it or not. This is becoming an essential tool to add to your resume. Your Klout score can be the deciding factor in some career fields. I too make zero dollars on any of my networking activity or online activity, but I still believe that Klout is an invaluable asset to my career and overall online experience. -- thanks for the shoutout too, appreciate that. xx

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  2. Awesome breakdown. I signed up for both tweetreach and bottlenose! Also, I think this is the first time I've ever truly understood all the analytics, thank you for that! YOU ROCK!

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  3. Btw I also really like the background of this blog!

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